Wednesday, November 20, 2013

#FREEBIE and #BARGAIN books quota of the Day--> Business and Economics Bestsellers Special


One of the fastest paths to success is starting a new project like a business, blog, book or some other creative endeavor. Side projects can result in extra income, greater fulfillment and even a more enjoyable career. If you aren't creating something in your spare time, you aren't reaching your full potential. 
Unfortunately, most people can't find the time, energy or correct life priorities to start and complete creative side projects. They keep putting off planning these projects, never finding out what they could have accomplished if they'd only created something. 
Author Bryan Cohen is no stranger to creative productivity. He's earned more than $35,000 in the past few years from his side business, Build Creative Writing Ideas. His 30 books, all of which were written in the past few years, have sold more than 20,000 copies. He achieved this success through the life-enriching tips he learned by reading dozens of books, attending multiple conferences and through his own trial and error. 
He's put in hundreds of hours of refining his creativity techniques so that you don't have to. By using Cohen's tips and tricks, you'll start planning your business, book, blog or course in the next few days with optimized time, renewed energy and an improved balance in your life. 
For purchasing this concise 16,000-word book, you'll get an added bonus: 75% off access to Cohen's online video course on the education platform Udemy. 

It's time to create your side project. Buy this book today!


Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth:
  • Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
  • Turning those insights into well-designed products and offers that delight customers
  • Delivering those products and offers effectively to the marketplace.
The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That’s an advantage no company can afford to ignore.


A book on marketing you can read in 15 minutes flat.
In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. 
Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.





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A must have book for everyone. Recognized as one of Time magazine's 25 most influential Americans, Stephen R. Covey has dedicated his life to demonstrating how every person can truly control their destiny with profound, yet straight forward guidance. As an internationally respected leadership authority, family expert, teacher, organizational consultant and author, his advice has given insight to millions. He has sold over 20 million books sold (in 38 languages) and The 7 Habits of Highly Effective People was named the No.1 Most Influential Business Book of the Twentieth Century. His most recent major book, The 8th Habit, has sold nearly 400,000 copies. 



M.R.P.:  199.00
Price:  114.00 
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Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want - the organisation you work in, or the family or community you live in.
This profound book from bestselling author, Spencer Johnson, will show you how to anticipate change, adapt to change quickly, enjoy change and be ready to change quickly again and again. Discover the secret for yourself and learn how to deal with change, so that you suffer from less stress and enjoy more success in your work and in life.
Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.


M.R.P.:  225.00
Price:  130.00  
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It was like any other day on the Anna University campus in Chennai. I had delivered a lecture Vision to Mission and the session got extended from one hour to two. I had lunch with a group of research students and went back to class. As I was returning to my rooms in the evening the vice- chancellor, Prof. A. Kalanidhi, fell in step with me. Someone had been frantically trying to get in touch with me through the day, he said. Indeed, the phone was ringing when I entered the room. When I answered, a voice at the other end said, The prime minister wants to talk with you ... Some months earlier, I had left my post as principal scientific adviser to the government of India, a Cabinet-level post, to return to teaching. Now, as I spoke to the PM, Atal Bihari Vajpayee, my life was set for an unexpected change. Turning Points takes up the incredible Kalam story from where Wings of Fire left off. It brings together details from his career and presidency that are not generally known as he speaks out for the first time on certain points of controversy. It offers insight not only into an extraordinary personality but also a vision of how a country with a great heritage can become great in accomplishment, skills and abilities through effort, perseverance and confidence. It is a continuing saga, above all, of a journey, individual and collective, that will take India to 2020 and beyond as a developed nation.


BARGAIN 
M.R.P.:  150.00
Price:  113.00 
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I Have a Dream is the story of 20 idealists who think and act like entrepreneurs. They are committed to different causes, but they have one thing in common: a belief that principles of management can and must be used to achieve a greater common good. These stories say one thing loud and clear that change starts with one person, and that person could be someone next door. Someone like you.


BARGAIN

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Anyone stuck in the rat-race of living paycheck to paycheck, enslaved by the house mortgage and bills, will appreciate this breath of fresh air. Learn about the methods that have created more than a few millionaires. This is the first abridged miniature edition of Rich Dad Poor Dad. The full-length edition has sold millions as a New York Times bestseller. As proven by the runaway success of The Secret and like titles, changing one’s thinking to influence one’s fortune sells big, and forms the basis of rich dad’s advice. Learn to think like a rich dad and let your money work for you!


M.R.P.:  199.00
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One of the best known motivational books in history: Since it was released in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Carnegie’s first book is timeless and appeals equally to business audiences, self-help audiences, and general readers alike..
Proven advice for success in life: Carnegie believed that most successes come from an ability to communicate effectively rather than from brilliant insights. His book teaches these skills by showing readers how to value others and make them feel appreciated rather than manipulated. .
As relevant as ever before: In the age of Steven Covey and Tony Robbins, Dale Carnegie’s principles endure. The original edition was published in response to the Great Depression, and this fresh hardcover edition will appeal now more than ever to readers wanting tried and true advice on how to deal with a depressed economy. Readers can learn how to get the job they want, improve the job they have, and make the best of any situation.


M.R.P.:  125.00
Price:  78.00  
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All riches, vitality, life and body are fickle and fey. Only the Dharma is constant and everlasting. A wise son is always better than hundreds of the foolish sons. The moon alone removes the darkness of the night which even thousands of the stars are not able to do. No deity is greater than mother. The foremost duty of the parents is to provide their son with the best possible education. The entire body of a wicked person is poisonous.

One of the greatest figures of wisdom and knowledge in the Indian history is Chanakya. Chanakya is regarded as a great thinker and diplomat in India who is traditionally identified as Kautilya or Vishnu Gupta. Originally a professor of economics and political science at the ancient Takshashila University, Chanakya managed the first Maurya Emperor Chandragupta's rise to power at a young age. Instead of acquiring the seat of kingdom for himself, he crowned Chandragupta Maurya as the emperor and served as his chief advisor. 

Chanakya Neeti is a treatise on the ideal way of life, and shows Chanakya's deep study of the Indian way of life. These practical and powerful strategies provide a path to live an orderly and planned life. If these strategies are followed in any sphere of life, victory is certain. Chanakya also developed Neeti-Sutras (aphorisms – pithy sentences) that tell people how they should behave. Chanakya used these sutras to groom Chandragupta and other selected disciples in the art of ruling a kingdom. But these sutras are also relevant in this modern age and are very useful for us. For the first time, Chanakya Neeti and Chanakya Sutras are compiled in this book to make Chanakya’s invaluable wisdom easily available to the common readers. This book presents Chanakya’s powerful strategies and principles in a very lucid manner for the benefit of our valuable readers.


M.R.P.:  150.00
Price:  86.00 
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Rashesh Shah did it. Sanjeev Bikhchnadani did it. Shantanu Prakash did it. Stay Hungry, Stay Foolish is the story of 25 such IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams.


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