Thursday, July 7, 2016

Is you child lagging behind in growth? #CatchUpOnGrowth with Horlicks Growth+

A happy and well developed child is every parent’s dream but often children lag behind on their height and weight which can be due to a deficiency of the much needed nutrients in their diet.

The first ten years of a child’s life are the crucial years when they develop the most and so the utmost care should be taken to ensure that they get all the needed nutrition so they grow up to be healthy and fit.


image source: http://www.themakingsofme.com/


A healthy weight and tall stature is something all parents wish for their kids because if the height is less, so many jobs get closed like jobs in the Army, Air Force, modelling etc. to name just a few. Also a good height brings confidence. So it is important for children to catch up on lost growth so they don’t miss out on opportunities and lose confidence. 

In the past, things were pure and the living simple so the Indian food plate which is rich and contains everything needed for our kids’ growth and health with its pulses, chappati, sabji, salad and rice was the complete meal and add milk to it, gave the needed boost to their height and weight.

However, now with the curse of adulteration in everything right from the vegetables to the pulses to even milk, despite all our efforts our children don’t receive the true nutrient value from these healthy food items and so often lag behind on the right height and weight as per their age.  The helpless parents are left wondering how to supplement their kids’ diet and can often be seen frequenting Doctor’s clinics to seek medication for their lagging behind child or trying all kinds of herbal remedies based on hearsay from relatives and friends.

I still remember all those visits to the doctor with my mother feeling helpless, worried and desperate when she told the doctor about my brother’s height problem. Everything from medicines to exercise to all sorts of herbs were tried but to no avail. My brother was encouraged to eat healthy food with lots of green vegetables, pulses and fruits included in his diet and was also given milk with almonds each day. While eating healthy is good and should always be practiced, what we needed at that time was something extra to go with our regular balanced diet that worked specially to catch up on the slow growth of children.

Then there had been nothing in the market, no nutrition products that catered to the stagnant growth of children but now, Horlicks has introduced Horlicks Growth+ which is a specialized nutrition product designed by international pediatric experts for children in age group of 3-9 years who are lagging behind in height and weight. It contains high quality whey protein with added nutrients that are known to enable children to catch up on lost growth. It has been clinically proven for visible growth in children in 6 months.

Horlicks as we know is a trusted and old brand that has been helping children in healthy growth through its very tasty beverage products that have been a part of our childhood since decades. I still remember how my mother used to give me Horlicks each evening before I sat down to do my homework, telling me that if I drank Horlicks each day, I would become as brainy as my favourite cartoon character, Chacha Chaudhary!

With the introduction of Horlicks Growth+, Horlicks has again brought to the consumer a much needed product that will help so many parents like my mother whose children are lagging behind in growth as per their age. Apart from encouraging healthier eating habits in your kids, also go try this nutrition product with its high quality ingredients and help your child catch up on lost growth to gain his health.

Have you tried Horlicks Growth+? Do share your thoughts and experiences regarding this product with me. I love hearing from you.

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